Our domain acquisition services are free unless we deliver a domain name to you. Before you throw money away, talk to us. We are happy to discuss what you want to accomplish and how we can help. Contact us today to discuss your domain name objectives and see if We are the right fit for you.
When it comes to domain name assets, We actively research, market, and creatively address every domain name opportunity to maximise the value that we bring to the table.
o Determine fit and brand value of target domains for your business.
o Locate and acquire registered domains – even those not yet listed for sale.
o Locate hard-to-find domain owners.
o Develop domain owner profiles to determine communication and negotiation strategy.
o Detailed due-diligence reports to verify claims of domain traffic, keyword rankings, and use.
Over the years, we’ve worked with many clients who are just starting out or rebranding. This means we often consult with companies about choosing a domain name. With the recent explosion in gTLD (generic top-level domains) by ICANN (the entity that basically controls the Internet), domain registration options have never been more plentiful. Starting a spa? You can register yourbrand.spa. Want something that happened in Vegas to make it straight onto the Internet? yourexperience.vegas can tell your story.
But with as much excitement as there is behind these new domain name extensions, is it ever worth going through the trouble of not owning the .COM as well (as a redirect at the very least)?
Going with a non .COM domain name might save you money in the short term, but there are many reasons why you should try to own the .COM for your brand, even if you plan to market it under a different domain extension.
Make no mistake about it, the overwhelming majority of websites use .COM for their Internet presence. The extension dates back to 1985, when it was originally foreseen as the domain extension of choice for brick and mortar companies seeking a website (.net was anticipated to be used by Internet-only companies, but this never really panned out as expected). With the advent of the Dotcom boom, .COM as an extension quickly skyrocketed ahead of all other alternatives.
Today, over three decades later, it has become the go-to for nearly all major brands. In fact, investors and companies alike continue to pay tens of thousands and even well into the millions for premium .COM domain names.
Because of the overwhelming market share of .COM, particularly with major corporations, most of the Internet-using public (including your would-be customer-base) has grown accustomed to assuming a company’s website is their brand name followed by .COM. Amazon, Apple, Microsoft, Facebook, Google—the list goes on.
In fact, according to this list of Fortune 500 companies from 2016, 495 of them use a .COM for their domain name. Only 4 used a .net and 1 used a .org.
There are over 134 million .COM registrations at the time of this writing. The next closest is .net with 14 million, which puts the extension soundly in second place.
There are a few companies, such as Nissan, who don’t own their brand as a Dotcom, but those are the extremely rare exceptions. If you ever wanted to find Nissan’s website, for example, chances are you’ve had to backtrack to Google to learn that their website is actually https://www.nissanusa.com.
Back before it went out of business, Twitter’s popular video app Vine existed on Vine.co. Vine.com itself appears to be registered to Amazon. The domain simply redirects to their homepage.
The Internet has embraced over a thousand alternative domain extensions by now, but many people still aren’t familiar with the new ones. Of course, this is in some ways due to such a disproportional amount of the big business being done online through a select few top level domains such as the Dotcom.
When you see .COM next to somebody’s brand, it relays a sense of credibility. Arguably, this supposed credibility is entirely misguided and largely superficial, as there are plenty of .COM websites that are used for less than credible purposes, however, the stigma remains: “Dotcom is more legitimate and others are the cheaper knockoffs.”
Segueing off of the credibility point in #3, it’s no secret that .COMs can be worth substantial money. If a business is willing to fork out the money required to purchase a .COM (perhaps from an existing smaller company or from a domain investor who bought it years ago), it can be assumed on some level that they’ve had some success financially. On the other hand, if a company has been around long enough to have hand registered their .COM back before they were harder to come by, longevity is also noteworthy.
Of course, these are perceived implications of owning a .COM. From a technical standpoint, using a .net or even .xyz is just as secure and just as reliable. But as marketers and branding experts know, perceived value is often times even more important for making money than actual value.
Is it possible to go register a .COM today for $15 and have no reputable history at all as a company? Of course. Owning a .COM doesn’t mean a company actually is more established, but again, due to it’s overwhelming use, the familiarity of a .COM can mean the difference between a customer visiting your website or not.
This is definitely not always true, however, search engines like Google have been known to rank non-country-specific domain names better in universal search results than specific country code domains, which are sometimes assumed to be more specific to certain regions of the world.
The domain extension .io, for example, is an exception. It’s growing in popularity in the app and tech world due to its input/output abbreviation, but it’s technically the country code domain for the British Indian Ocean Territory. In this case, however, Google understands that many website owners are using this ccTLD generically and not specifically to the British Indian Ocean Territory, but it’s important to keep in mind that certain extensions will be ranked differently if the majority of their use is region specific.
While this fact is also true for many TLDs including gTLDs (again, generic top-level domains) and ccTLD (country code top-level domains), some TLD’s come with strings attached. For example, if you wanted to register a .us or .ca, you’d have to actually live in the United States or Canada, respectively. If you wanted to register a .nyc, you’d have to prove your residency in New York City. Other domain extensions have Acceptable Use Policy agreements that you must abide by. These can include content restrictions or limitations. Always research your desired TLD rules (if any) before making a major brand decision around it.
It represents your company and your brand identity in a connected world where the internet is your global partner. Your domain name is as important as your logo and trademarks. Yes. All of the best “premium” .COM domain names – the shortest, easiest to remember, and most brand-able – are already owned by someone, somewhere. But that doesn’t mean you can’t acquire that perfect domain for your business. And we can help. First things first. We know how to find out who owns a domain name. We also know what to say when we reach out to them. We are listening and we hear you. You’re worried about overpaying, high cost, budget, price. We can help you there. We are determined and have a single-minded focus and a hands-on approach to help you get the domain name you want. We bring strict standards and added value to each and every transaction. We can help you find the best domain name available, and our depth of experience and uncompromising integrity will ensure that you are able to acquire it at the best possible price.